Brazilian Startup Creditas Is Revolutionizing Credit In The World’S Third Largest Lending Market

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Jonathan Shieber: After 12 years working for banks and consulting firms on the digital transformation of financial services, Creditas founder Sergio Furio finally found a problem he felt he could build a business around.

Over dinner with his Brazilian wife in their New York apartment one night in 2011, she casually mentioned that consumers in her country were paying more than 200 percent interest rates on consumer loans.

The longtime fintech professional basically did a spit-take.

After digging a bit deeper into the problems that consumers faced…

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